SIGN THE PETITION
ASDA are disgracefully selling a wearable flag which resembles a Ku Klux Klan costume. It is white and has a pointed hood with an England flag on the back of it.
It has been pointed out to ASDA that a product they are stocking is
offensive and racist but they have refused to stop selling it, have not
apologised and have defended their decision to sell it. The flag which
is like a cape is sold folded in a packet and described as a wearable
England flag. On their website there is no photo showing what it looks
like unfolded so it is misleading. Customers on purchasing it discovered
that it is white with a pointed hood and resembles the attire of the Ku
Kluk Klan. Despite this being pointed out to them they have refused to
stop stocking it or even acknowledge the concerns raised.
The Ku Kluk Klan also known as 'The Hooded Order' are a racist, far
right group founded in the USA in 1865, who believe in white supremacy
and white nationalism. When the Civil Rights Movement developed in the
USA during the 1950s and 60s they attacked, abused, tortured, bombed and
murdered African American people, targetting those who were campaigning
against segregation and for equal rights. They wear white robes and
pointed hoods to hide their identity when carrying out their racist
attacks and it is this attire that ASDA's wearable flag resembles.
Although the products were aimed at football fans ASDA should have
considered that far right, fascist and racist groups in England have
adopted the England flag as a symbol and whilst this is wrong, it was
likely that they would be attracted to the wearable flag given it
ressembles the attire of a well known far right, racist and fascist
group like the Ku Kluk Klan.
Therefore it is shocking that the garments being sold by ASDA even
passed production. It is of great concern that ASDA appear to have no
robust equality proofing system of their products before they go on
sale, that nobody considered the way they appear could cause offence,
that they have misled customers by not demonstrating what the product
would look like when worn, that they have completely disregarded
customers concerns and complaints and have refused to stop stocking
When concerns were raised that the flag resembled a Ku Kluk Klan
outfit a spokeswoman for ASDA said 'we know there's chatter on twitter,
but it's simply a flag with a hood, nothing more, nothing less'. this
blatant disregard for concerns is disrespectful, insensitive and
We call on ASDA to stop stocking these wearable flags in their
current form, to apologise for the offence they have caused, to refund
customers who have been misled into purchasing the offensive items and
to ensure equality proofing of their products in future.
We set up the petition in order to put pressure on ASDA to stop selling the offensive item on Saturday 31 May. By the same evening ASDA announced that individual store managers could refused to stock the item if they thought it would offend customers or if they received complaints. So there's now an acknowledgment that there is a problem with the product but it's irresponsible of ASDA to leave it up to individual managers to decide when they could recall the item and stop selling it at all.
Please sign the petition using the link above or click on the following link: http://www.change.org/en-GB/petitions/andy-clarke-ceo-asda-ban-the-asda-ku-kluk-klan-style-wearable-flag
National Chair / Co-founder; Zita Holbourne Established 2010, grassroots campaigning org against racism, injustice, adverse impact of austerity on black communities, for migrant / refugee rights. UK based but our focus is both o UK and globally. Email: email@example.com Twitter: @baracuk Instagram: @baracuk original Facebook group: Black Activists Rising Against Cuts page: BARAC UK GoFundMe Humanitarian Aid crowdfunder: https://www.gofundme.com/f/BARACHumanitarian
Sunday, 1 June 2014
SUPPORT THE CALL FOR A BAN ON ASDA'S KU KLUX KLAN STYLE WEARABLE FLAG; SIGN THE PETITION
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